What Should You Feed Your Dog for Healthy Skin and a Healthy Coat?
If your dog leaves a trail of fur across your couch, your black pants, or on every floor in your house, you already know how much attention we pay to our dogs’ coats.
Some shedding is a part of being a dog. But when a coat starts looking dry or dull, or your dog is scratching more than usual, it may be time to take a closer look at their diet and what’s going into their bowl. According to Niesen IQ, there is a growing interest in the quality and nutritional value of the food we give our pets, reporting that pet food with human-grade ingredients saw 17.4% dollar growth in 2025.
So, what should you look for in your dog’s food when it comes to healthy skin and a healthy coat?
The Right Kind of Protein Matters
Your dog’s skin and hair need protein to grow and stay healthy. There is protein, and then there is the type, the amount, and the source of protein – all worth paying attention to when you’re choosing pet food and dog treats.
Chicken, beef, pork, and fish are all good sources of animal protein. Salmon is especially helpful when looking at ingredients to support skin and coat because it provides protein along with omega-3 fatty acids. EPA and DHA, two types of omega-3s, help support the skin barrier and have anti-inflammatory properties.
Fish and fish oil are natural sources, which is one reason you’ll find them in many dog foods and treats formulated for skin and coat support. It’s a food many dogs love, and it brings nutritional benefits along with the flavor.
It isn't just about omega-3s
Omega-3s get most of the attention, but they’re not working alone. Dogs also need other essential fatty acids, protein, vitamins, and minerals to maintain healthy skin and a healthy coat. VCA Animal Hospitals specifically note nutrients including linoleic acid, zinc, biotin and B vitamins as being beneficial.
And if your dog’s skin suddenly changes, or if you notice a change in your dog’s fur, food might not be to blame. Persistent itching, redness, flaky skin, hair loss or excessive shedding can have several causes, including allergies, parasites, and other health issues. If something seems off, your veterinarian will be the right person to help figure out why.
What about treats?
For healthy skin and a healthy coat, dogs need a balanced diet, not usually one magic ingredient. A good mix of ingredients can be found in their daily kibble or canned meals, but it can also be found in treats.
While treats shouldn't replace a balanced diet, choosing ones that bring some worthwhile nutrition along with great flavor is worth considering, rather than treats that add little more than calories. Champ's Smokehouse Cakes with Salmon, for example, are made with salmon, flax, biotin and omega 3 and 6 fatty acids to support healthy skin and coat, along with a minimum of 26% real off-the-bone protein and less than 3% fat.
There's no need to overhaul your dog's entire diet just because you want a healthier-looking coat. Start with the basics: a complete and balanced food, quality sources of protein, healthy fats and the nutrients dogs need every day. Then choose treats that complement the diet instead of working against it.
Frequently Asked Questions
Q:What ingredients should I look for in dog food for healthy skin and coat?
A:Quality protein, healthy fats and essential nutrients such as omega-3 fatty acids, zinc, and biotin can all play a role in supporting healthy skin and coat.
Q:Is salmon good for dogs?
A:Yes. Salmon provides quality protein and is a natural source of omega-3 fatty acids, including EPA and DHA. Just make sure any salmon you feed is prepared specifically for dogs and fits into a balanced diet.
Q:Which Champ’s treat is best for skin and coat support?
A:Try Champ’s Smokehouse Cakes with Salmon. They’re made with salmon, flax, biotin and omega 3 and 6 fatty acids, making them a tasty addition to your dog’s treat routine.
Medical Disclaimer: This information is intended for general educational purposes only and should not be considered a substitute for professional veterinary advice, diagnosis, or treatment. For more information about nutrition and your dog’s skin and coat, VCA Animal Hospitals offers helpful guidance. As always, talk with your veterinarian if you notice a significant or persistent change in your dog’s skin or coat.
