Champ's Pet Kitchen Expands Grocery Distribution with Ingles Markets and Lowes Foods

DANVILLE, CA - Champ's Pet Kitchen, the California-based company bringing high-protein, functional nutrition to the pet aisle, today announced expanded retail distribution through Ingles Markets and Lowes Foods, bringing its dog treats to nearly 300 grocery stores across the Southeastern United States and adding to the brand's rapidly growing national footprint of more than 1,200 retail locations. Lowes Foods is supplied through MDI, a distributor that also services more than 600 retail grocery locations across the Southeast.

"From day one, our goal has been simple: prove that pet parents shouldn't have to choose between quality and affordability," said Mike Wickman, founder and president of Champ's Pet Kitchen. "We're proud to grow alongside retailers who share that same commitment, giving even more shoppers access to treats that deliver on both cleaner ingredients and higher-protein nutrition."

Champ's dog treats are made in the USA with real animal protein, contain a minimum of 26% protein and less than 3% fat, and do not include corn, wheat, soy, or meat by-products. Each soft-chew recipe is formulated with targeted functional ingredients that support whole-body wellness, including digestive health, joint mobility, skin and coat health, heart health, and immune support.

The expansion comes as more pet owners take a proactive approach to their dogs' health. According to the 2025 APPA Dog & Cat Report, vitamin and supplement use among dog owners grew 6% in 2024, with joint health leading the category, reflecting a broader shift toward functional, wellness-focused choices for pets.

The company also distinguishes itself as one of the first dog treat brands to feature a human-style Nutrition Facts panel on the back of the package, giving pet parents an easier, more transparent way to understand exactly what they're feeding their dogs.

Founded in 2025, Champ's Pet Kitchen has quickly gained momentum with grocery retailers looking to offer pet parents healthier, affordable alternatives to traditional dog treats. The brand is also available at Safeway, Save Mart, Lucky, Raley’s, Longs Drugs, Times Market, Tamura's Market, Don Quijote, Don Don Donki, Holiday Market, Sav Mor, and other regional grocery retailers across the western United States and Hawai'i.

About Champ's Pet Kitchen
Champ's Pet Kitchen is a California-based dog treat company focused on simple, protein-first recipes made with real meat and functional ingredients. Its products are made in the USA and designed to make better-for-you treats more accessible for everyday pet parents. Learn more at www.champspetkitchen.com.